Customers Now and Customers Later Marketing
Have you wasted time and money on marketing (or marketing companies) that didn't do much? Aren't you too busy for below-par marketing? I mean, you have a business to run and you need to make money!
Often, the number 1⃣reason marketing fails is simply because the wrong strategy is being implemented at the wrong time.
Marketing should be simple and it should start with 1 question❓
Do you need customers NOW or LATER?
You see, successful businesses use short-term and long-term marketing strategies to make money, survive, grow, and profit.
✅Short-term marketing generates leads quickly through advertising so you can make sales and get consistent cash flow to cover expenses and invest back into your business. By leveraging the power of Facebook and Google advertising, your business will have the equivalent of one of this huge billboards on main roads, but the difference is it will be cheaper and it will be incredibly targeted! The billboards are subject to one location for anyone to see, whilst online ads can target people by interest, job description, age, gender and even average income, plus more!
✅On the other hand, long-term marketing provides a system to give you fresh leads and prospects at lower costs in the long run to maximise profits and business growth. This is achieved through Sear Engine Optimisation, that is, through a bunch of technical activities being done on your website which will get you ranking on page 1⃣in Google.
So why bother doing both strategies and not just one?
Because eventually you will get more leads. Advertising is great and you NEED to be doing it for your business to grow and to get immediate cashflow, but still not everyone clicks on ads so if your website is ranking well then you will get leads from organic searches on Google too. Did you know that 96% of people searching something on Google only stay on page 1⃣?
Here at Zion Access we'll work with you in choosing the best strategies to get you leads, clients, and customers when you need them.
Send us a message if you'd like to know more. We'd love to hear from you!