Let us worry about getting you the leads you need to stay busy!
One of the best platforms to run ads on. People are searching on Google for your service or product potentially ready to buy.
We find Facebook ads are great for retargeting people who visited your website and have been "marked" by your Facebook Pixel.
Like Facebook ads, Instagram ads are great for retargeting. You normally find younger demographics on Instagram.
A holistic approach often yields better results.
We like to tackle marketing with an Omnichannel approach.
Omnichannel has to do with reaching the right audience interested in your services/products through multiple channels like Google Ads (PPC), Google Search Engine Optimisation (SEO), Facebook Ads and/or Instagram Ads.
Depending on the industry you're in, a greater focus on one channel over the other may yield better results. We've found that a greater focus on Google has been the best approach for all our clients.
This is due to what's called search intent - that is, people often search for something on Google with a greater intent of buying or acquiring that service, unlike social media where people are mostly just passing their time.
Google can be extremely effective when done right.
We helped this medical centre go from an average of 60 new patients per month to around 140 providing great ROI to their business. How would that impact your business?
Here below you can see our client's campaign over time gaining more and more clicks (blue bars) as we continued to optimise their campaigns.
A Google Search Ads campaign can take a little while to get going. The key is consistency as the first month will require a lot of testing like finding the right keywords, optimising the budget/keyword bidding and adding negative keywords to the ads so that your ads don't show up when people type things in Google that are not beneficial to you.
A fully optimised campaign looks like this:
Google Search Clicks going up while the average Cost Per Click (CPC) is going down.
Benchmarks and expectations are there to be met but we will do our best to exceed them!
With an average Cost Per Click (CPC) of $1.78 and a Click-through Rate (CTR) of 9.86% over the whole year, our Google Ads absolutely smashed the Google AdWords Health & Medical Industry Benchmarks for this client with a 450.84% better CTR and saving them $2.40 per click as you can see below:
This is a fair question to ask and something we're happy to help you figure out during our chat when you book it HERE.
This is where our Omnichannel Strategy comes in if it makes sense to your business.
If we, together with you, decide that the bulk of your budget is better spent on Google Ads, then depending on your business, it might still be really effective to do Facebook Retargeting.
Ever visited a website and then you start seeing their ads all over your social media accounts?
That's because that business had a Facebook Pixel (tracking code) installed on their website, which then allows them to show ads to everyone who visited their website - very smart!
As you'll see in the image below, the ad set named "Micro RT - LA" is a retargeting (RT) ad we set up for our client who runs Cosmetic Tattoo Courses. The leads were coming in at a crazy cheap $3.11 cost-per-lead (CPL).
Disclaimer: Facebook retargeting ads are not always this cheap, but it gives you an idea of how effective Facebook and Instagram retargeting can be as people sometimes need to be exposed to your brand multiple times before making a purchasing decision.
By the way, the other 117 leads during that 3-month period coming in at $31.09 and $22.29 CPL, were still extremely profitable to our client who converted around 25% of them into $1,500 to $8,500 students for their Cosmetic Tattooing Training. You do the maths as to what sort of ROI that was...
Alright, there are many more things that can be done like Chatbots, Reputation Management, Search Engine Optimisation (SEO) and more in order to help you stay busy and make some money...
So please, take a look below and reach out to us to schedule a free chat!
Affordable with your Return of Investment in mind.
*$0 set-up
Google Search Ads.
Google Analytics set-up (if needed).
Monthly report.
*Set-up fee is waived when you commit to a 3-month campaign.
Contact us for management fees.
*$0 set-up
Facebook and/or Instagram Ads.
Facebook Pixel set-up on your website.
Monthly report.
*Set-up fee is waived when you commit to a 3-month campaign.
Contact us for management fees.
*$0 set-up
Google Search Ads.
Google Analytics set-up (if needed).
Monthly report.
*Set-up fee is waived when you commit to a 3-month campaign.
Contact us for management fees.
*$0 set-up
Facebook and/or Instagram Ads.
Facebook Pixel set-up on your website.
Monthly report.
*Set-up fee is waived when you commit to a 3-month campaign.
Contact us for management fees.
From $395 one-off
Stock images included.
The final cost will depend on complexity, length and platform being used.
From $295 one-off
The fee will depend on whether you're providing the content or we are, as well as the number of emails.
$245 per month
$95 set-up if only 1 month.
Up to 500 SMS a month.
Choice of review platform.
1 location.
From $395 one-off
Stock images included.
Final cost will depend on complexity, length and platform being used.
From $295 one-off
Fee will depend on whether you're providing the content or we are, as well as number of emails needed.
$245 per month
$95 setup if only 1 month.
Up to 500 SMS a month.
Choice of review platform.
1 location.